1stCollab

Contracts Dashboard
Helping brand users track and manage creator partnerships.
1stCollab is an AI-powered influencer marketing platform. We have helped hundreds of brands optimize their influencer marketing campaigns and reduce their CAC by over 70%. As the sole product designer, I led the redesign of our Contracts Dashboard — a key page where brand users manage their creator partnerships.

Duration

3 months (2024)

Team

CEO
1 Product Designer
1 Product Manager
1 Engineer
2 Client Stakeholders

Role

Product Designer

skills

Design System
User Research
Prototyping
Usability Testing

context
Where we are vs. where we want to be

Previously, brands had no easy way to track contract progress within the platform. They relied on reaching out to the 1stCollab team for emailed CSV reports. The original contracts page only surfaced to-do actions, offering little context on how campaigns were progressing.

Original Design

Our contracts experience was built around the contract, and fulfills the core job of surfacing todo actions to the brand as they come up. It doesn’t do great at providing an overview of how things are going.

The first part of the solution we landed on involves moving the to-do’s to a new Task Page - which means we now have to come up with a new design for Contracts page that enhances a brand user’s visibility into the content production process.

problem space
Once a creator is in contract, we don’t do a great job of helping brands track where things are at.

We’re a campaign management platform — but brand users had no way to track their creator partnerships. For example:
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the goal

Transform the contracts page into an intuitive and concise overview of creator partnership progress and metrics.

solution preview
A comprehensive dashboard that gives brands a clear view of contract progresses
research
Understanding user needs and pain points

Throughout the design process, we had the help of two of our clients for user research and testing:
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I interviewed Carina and Josh to identify their key goals when managing creator partnerships and pain points they experience with the original Contracts page. I discovered that:

Users struggled to track deliverables or know when contracts would be completed.

Users wanted to be able to substantiate contracts and export information.

CSVs were the norm for tracking data and progress, but visual structure was missing.

early concept
We ideated solutions that helped with tracking and monitoring data.

During a white-boarding session with the team, we concluded that dashboards are the best way to convey key information and metrics in an easily digestible format. Because our users already consume contracts information in a CSV file, I decided to explore a modernized data table design to help with tracking and monitoring.

a challenge we faced

I realized creators could have multiple deliverables per contract (e.g., An Instagram Reel and TikTok Video). I anticipated users would ask for a more granular view, but decided to wait until user testing to validate my hypothesis.

After discussing my proposed sketches with the team, we decided to scope the V1 to show contracts signed via 1stCollab, pushing the “Add off-platform contracts” feature to a later phase due to backend complexity.

An early concept sketch the contracts dashboard

design system
Custom components were added to an existing UI library

Our team adopted Mantine, a React component library, to speed up dev and ensure accessibility. With the contracts dashboard, I had to create custom components where needed: a nav bar, summary cards, price filters, etc.

I documented the custom components I created

concept validation
I prototyped a greyscale dashboard to focus user feedback on layout and usability.

We recruited Carina, Josh, and 2 other brand users to understand if the contracts dashboard met their needs and their impressions of the user interface and flow. What I tested:
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First hi-fidelity draft of the contracts dashboard

Key screens that went into the prototype

design updates
5/5 users said the new dashboard gave them a clearer overview of ongoing contracts.

Overall, our users loved the dashboard layout and gave feedback that the interface was easy to use. They requested the following updates:
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Dashboard updates based on user feedback

user testing
A second testing round helped us refine additional features

The second concept test covered two features, the new deliverables view and downloading reports.
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Deliverables View

Custom Reports

Users wanted CSV exports—but customizable ones. I explored 2 options:
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Option 1: Users customize their table view. Export reflects the display.

Option 2: A modal appears when clicking “Download CSV,” allowing users to choose fields.

Users preferred Option 2 for its simplicity and focus, so we moved forward with that.

Option 1: Customize the table view. The CSV file reflects the display properties.

Option 2: Select "Download CSV" then customize settings from a modal.

the final solution
The final design provided users with an informative overview of contract and deliverable progress for each creator.

Before:

Brands had no easy way to track onging creator partnerships.

After:

A clean, structured dashboard with filters, metrics, and exports.

the impact
Upon gathering user feedback, the new contracts dashboard has:

Improved brand users' ability to track creator progress at a glance.

Provided a clearer, more structured overview of upcoming and completed deliverables.

Reduced the need for workarounds and manual tracking by consolidating relevant information.

conclusion
Final thoughts and next steps

By addressing these usability challenges, the new Contracts page will empower brands with better insights, streamline workflow management, and create a more cohesive experience when working with creators. The redesign aligns with our broader goal of making the creator-brand collaboration process more seamless and effective.

Next, we would like to implement the ability to let users import contracts that was negotiated off-platform.